PNG FASHION WEEK PARTNERS WITH TIM ON WAKE UP WITH NBC TO SHOWCASE TALENT AND BOOST THE ECONOMY

21 March, 2025, Port Moresby, Papua New Guinea — PNG Fashion Week is excited to announce its latest partnership with Tim on Wake Up with NBC, becoming the official VIBE PARTNER of the widely popular morning show. This partnership marks the beginning of an exciting collaboration that aims to amplify local talent, celebrate Papua New Guinea's cultural richness, and drive economic growth through the power of fashion.

From March until September, PNG Fashion Week will be featured every second Friday on the Tim on Wake Up with NBC, giving the country a front-row seat to the latest fashion trends, behind-the-scenes glimpses, and exciting updates from the local fashion scene. This partnership presents a unique opportunity to shine a spotlight on Papua New Guinea’s burgeoning fashion industry while celebrating the remarkable talents of local designers, models, and creatives.

One of the key highlights of this partnership is its focus on showcasing the incredible talent emerging from Papua New Guinea. As part of the Vibe Check segments, local designers, models, and artists will be featured, sharing their stories and creative journeys with a wider audience. By providing this platform, PNG Fashion Week aims to elevate the visibility of these passionate individuals, opening the door to new opportunities for growth, recognition, and collaboration—both locally and internationally.

“Fashion is a powerful tool for telling stories and creating careers,” said Miss Incennea Minz, PNG Fashion Week 2024 Brand Ambassador. “This partnership with Tim on Wake Up with NBC provides local talent with the exposure they need to grow and connect with a broader audience, and we’re excited to see how it will contribute to the success of these creative professionals.”

In addition to empowering talent, this collaboration has the potential to significantly impact the economy. The fashion industry plays an important role in driving business, tourism, and job creation. By bringing attention to the local fashion scene on a national platform like Wake Up with NBC, PNG Fashion Week aims to attract both local and international investment, strengthening the business side of the fashion industry in Papua New Guinea.

“Fashion is more than just beautiful designs—it’s an economic driver,” said Bridgette Kassman, spokesperson for PNG Fashion Week. “By highlighting PNG’s vibrant fashion industry, we are encouraging investment and creating new business opportunities that benefit not only designers but also related industries such as textiles, retail, and tourism.”

Fashion is a key player in creating jobs and building sustainable economic growth, and PNG Fashion Week is proud to be at the forefront of this movement.

Beyond its economic impact, fashion also serves as a powerful means of expressing Papua New Guinea’s diverse and rich culture. Local designers incorporate elements of tradition, heritage, and identity into their collections, telling stories through their designs. This partnership offers a platform to promote the beauty of PNG’s culture and heritage on a global scale.

“Through this partnership, we are not only promoting PNG’s fashion industry but also showcasing the unique cultural creativity that is deeply embedded in every collection,” Miss Kassman added.

This collaboration with Tim on Wake Up with NBC marks a significant milestone for PNG Fashion Week. The partnership is an exciting opportunity to create lasting impact by promoting talent, stimulating economic growth, and celebrating the culture and creativity of Papua New Guinea.

“We are incredibly proud of this partnership,” said Kassman. “Every time we do a Vibe Check on Tim on Wake Up with NBC, we will be sharing inspiring stories, highlighting local talent, and driving conversations that will inspire growth in the fashion industry. This is just the beginning of an exciting new chapter for fashion in Papua New Guinea, and we’re eager to see where this journey takes us.”

PNG Fashion Week and Tim on Wake Up with NBC are looking forward to an exciting year ahead, full of opportunities, creative collaborations, and inspiring moments.

Stay tuned for more updates, exclusive segments, and exciting news from PNG Fashion Week, as they continue to showcase the incredible talent and potential of Papua New Guinea’s fashion industry.